Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

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Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the 'real world' of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than 'the end of marketing'. While such apocalyptic sentiments are very much in keeping with our degraded, postmodern, pre-millennial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing for the twenty-first century. Ranging from narratology to feminism, these prophesies are always enlightening, often provocative and occasionally outrageous. Marketing Apocalypse is required reading for anyone interested in the future of marketing.
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Product Details

Table of Contents

List of figures
List of tables
List of contributors
1 Apocaholics Anonymous: Looking Back on the End of Marketing 1
2 Trinitarianism, the Eternal Evangel and the Three Eras Schema 23
3 Making a Drama Out of a Crisis: The Final Curtain for the Marketing Concept 44
4 Apocalyptus Interruptus: A Tale by Parables, Apostles and Epistles 66
5 On Aura, Illusion, Escape and Hope in Apocalyptic Consumption: The Apotheosis of Las Vegas 87
6 In Search of the Hidden Go(o)d: A Philosophical Deconstruction and Narratological Revisitation of the Eschatological Metaphor in Marketing 111
7 The Protestant Ethic and the Spirit of Marketing: Visions of the End 133
8 Markets, Exchange and the Extreme 145
9 The Fall and Rise of Marketing Fundamentalism: The Case of the 'Nature & Decouvertes' Distribution Concept 171
10 Marketing Adidimus 189
11 Advertising Research: Sins of Omission and Inaugurated Eschatology 206
12 The Pathetic Phallusies of St Thomas Aquinas and Why Marketing Should Give Eve a Break 223
13 On Eschatology, Onanist Scatology, or Honest Catology? Cats Swinging, Scat Singing, and Cat Slinging as Riffs, Rifts, and Writs in a Catalytic Catechism for the Cataclysm 237
14 The Future is Past: Marketing, Apocalypse and the Retreat from Utopia 260
Name index 279
Subject index 287
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