BN.com Gift Guide

Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $3.49
Usually ships in 1-2 business days
(Save 98%)
Other sellers (Hardcover)
  • All (3) from $3.49   
  • New (1) from $293.87   
  • Used (2) from $3.49   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$293.87
Seller since 2010

Feedback rating:

(236)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Hardcover New 0415148227 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)

Ships from: Geneva, IL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the 'real world' of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than 'the end of marketing'. While such apocalyptic sentiments are very much in keeping with our degraded, postmodern, pre-millennial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing for the twenty-first century. Ranging from narratology to feminism, these prophesies are always enlightening, often provocative and occasionally outrageous. Marketing Apocalypse is required reading for anyone interested in the future of marketing.
Read More Show Less

Product Details

Meet the Author

Jim Bell
Professor of astronomy at Cornell, Jim Bell was in charge of the photography on the Spirit and Opportunity rover missions to Mars that touched down in 2004.
Read More Show Less

Table of Contents

List of figures
List of tables
List of contributors
Preface
1 Apocaholics Anonymous: Looking Back on the End of Marketing 1
2 Trinitarianism, the Eternal Evangel and the Three Eras Schema 23
3 Making a Drama Out of a Crisis: The Final Curtain for the Marketing Concept 44
4 Apocalyptus Interruptus: A Tale by Parables, Apostles and Epistles 66
5 On Aura, Illusion, Escape and Hope in Apocalyptic Consumption: The Apotheosis of Las Vegas 87
6 In Search of the Hidden Go(o)d: A Philosophical Deconstruction and Narratological Revisitation of the Eschatological Metaphor in Marketing 111
7 The Protestant Ethic and the Spirit of Marketing: Visions of the End 133
8 Markets, Exchange and the Extreme 145
9 The Fall and Rise of Marketing Fundamentalism: The Case of the 'Nature & Decouvertes' Distribution Concept 171
10 Marketing Adidimus 189
11 Advertising Research: Sins of Omission and Inaugurated Eschatology 206
12 The Pathetic Phallusies of St Thomas Aquinas and Why Marketing Should Give Eve a Break 223
13 On Eschatology, Onanist Scatology, or Honest Catology? Cats Swinging, Scat Singing, and Cat Slinging as Riffs, Rifts, and Writs in a Catalytic Catechism for the Cataclysm 237
14 The Future is Past: Marketing, Apocalypse and the Retreat from Utopia 260
Name index 279
Subject index 287
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)