Marketing Beef in Japan

Overview

The authors investigate the market for beef in Japan. Using simply explained economic concepts, they analyze each of the main determinants of the demand for beef in Japan to provide the reader with an in-depth understanding of this enigmatic market. Each chapter analyzes a specific aspect of the beef market—price, foreign competition, or the impact of culture and history—and the resulting effects. Marketing Beef in Japan is a succinct summary of the latest information and thought on this complex market, from ...

See more details below
Other sellers (Hardcover)
  • All (8) from $6.14   
  • New (4) from $38.60   
  • Used (4) from $6.14   
Sending request ...

Overview

The authors investigate the market for beef in Japan. Using simply explained economic concepts, they analyze each of the main determinants of the demand for beef in Japan to provide the reader with an in-depth understanding of this enigmatic market. Each chapter analyzes a specific aspect of the beef market—price, foreign competition, or the impact of culture and history—and the resulting effects. Marketing Beef in Japan is a succinct summary of the latest information and thought on this complex market, from authors who clearly convey their unique and diverse expertise.

Everything from changing Japanese tastes and market trends to demographics and government regulations is discussed by the authors of Marketing Beef in Japan. It is a vital resource for firms that plan to export to Japan or wish to do so. Among the many topics explored are:

  • insights into Japan's complex multi-layered beef distribution system
  • historical and cultural determinants of beef consumption
  • the unique nature of the multiple niche beef markets available in Japan
  • the effect of changing import regulations
  • analysis of the potential of major beef exporting countries to supply the Japanese market
  • technical requirements for placing perishable product into the Japanese market
  • predictions for the future evolution of the Japanese beef market

    With all economic concepts and terms simply explained, Marketing Beef in Japan is an ideal guide for students and researchers in agricultural economics, agribusiness, marketing, and international trade. Agribusiness executives, consultants, and researchers with an interest in the Asia-Pacific market will find the book an informative reference for successful ventures into the Japanese beef market. While the book provides specific insights for this market, readers can also use it as a model for marketing case studies of consumption trends in any market.

Read More Show Less

Editorial Reviews

Booknews
A guide to companies that sell or would like to sell beef to the Japanese, who seem to willing to pay almost any amount for it. Looks at price, foreign competition, the impact of culture and history on demand, changing import and health regulations, distribution, predictions for the future, and other aspects. Annotation c. Book News, Inc., Portland, OR booknews.com
Read More Show Less

Product Details

  • ISBN-13: 9781560220442
  • Publisher: Taylor & Francis
  • Publication date: 1/28/1994
  • Pages: 201
  • Product dimensions: 15.40 (w) x 22.20 (h) x 2.00 (d)

Table of Contents

ContentsPart I. Introduction

  • Beef in Japan—The Market of Opportunity
  • Part II. Factors That Shift Demand
  • Beef and Japanese Tastes
  • The Dynamics of Japanese Population
  • Income and Beef Consumption
  • Government Regulations for Livestock and Meat
  • The Substitutes
  • Part III. Beef Prices in Japan
  • Farm Prices for Beef Animals
  • The Competitors—Exporters of Beef to Japan
  • Cost and Risks of Exporting to Japan
  • Distribution and Marketing Costs in Japan
  • Wholesale and Retail Prices
  • Beef Consumed Away From Home
  • Part IV. Prospects
  • Forecasts of Market Growth
  • Marketing to Evolving Niches
  • Appendix: The Structure of Consumer Demand
  • References
  • Notes
  • Index
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)