Marketing Beef in Japan

Marketing Beef in Japan

by William A Kerr, Jill E. Hobbs, Kurt K Klein, Andrew D O'Rourke
     
 

The authors investigate the market for beef in Japan. Using simply explained economic concepts, they analyze each of the main determinants of the demand for beef in Japan to provide the reader with an in-depth understanding of this enigmatic market. Each chapter analyzes a specific aspect of the beef market—price, foreign competition, or the impact of culture

…  See more details below

Overview

The authors investigate the market for beef in Japan. Using simply explained economic concepts, they analyze each of the main determinants of the demand for beef in Japan to provide the reader with an in-depth understanding of this enigmatic market. Each chapter analyzes a specific aspect of the beef market—price, foreign competition, or the impact of culture and history—and the resulting effects. Marketing Beef in Japan is a succinct summary of the latest information and thought on this complex market, from authors who clearly convey their unique and diverse expertise.

Everything from changing Japanese tastes and market trends to demographics and government regulations is discussed by the authors of Marketing Beef in Japan. It is a vital resource for firms that plan to export to Japan or wish to do so. Among the many topics explored are:

  • insights into Japan's complex multi-layered beef distribution system
  • historical and cultural determinants of beef consumption
  • the unique nature of the multiple niche beef markets available in Japan
  • the effect of changing import regulations
  • analysis of the potential of major beef exporting countries to supply the Japanese market
  • technical requirements for placing perishable product into the Japanese market
  • predictions for the future evolution of the Japanese beef market

    With all economic concepts and terms simply explained, Marketing Beef in Japan is an ideal guide for students and researchers in agricultural economics, agribusiness, marketing, and international trade. Agribusiness executives, consultants, and researchers with an interest in the Asia-Pacific market will find the book an informative reference for successful ventures into the Japanese beef market. While the book provides specific insights for this market, readers can also use it as a model for marketing case studies of consumption trends in any market.

Read More

Editorial Reviews

Booknews
A guide to companies that sell or would like to sell beef to the Japanese, who seem to willing to pay almost any amount for it. Looks at price, foreign competition, the impact of culture and history on demand, changing import and health regulations, distribution, predictions for the future, and other aspects. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9781560220442
Publisher:
Taylor & Francis
Publication date:
01/28/1994
Pages:
201
Product dimensions:
15.40(w) x 22.20(h) x 2.00(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >