Marketing Briefs

Marketing Briefs

by Sally Dibb, Lyndon Simkin
     
 

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This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
*… See more details below

Overview

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions

Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

Editorial Reviews

From the Publisher
"An overdue and much-needed aid to support students' learning and revision in marketing, which will be a highly effective contribution."

Professor Nigel F Piercy, Professor in Marketing, Warwick Business School.

Product Details

ISBN-13:
9781136380501
Publisher:
Taylor & Francis
Publication date:
06/07/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
382
File size:
3 MB

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