Marketing Channels / Edition 1

Marketing Channels / Edition 1

by Barry Berman
     
 

ISBN-10: 0471577480

ISBN-13: 9780471577485

Pub. Date: 12/28/1995

Publisher: Wiley

This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting…  See more details below

Overview

This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.

Product Details

ISBN-13:
9780471577485
Publisher:
Wiley
Publication date:
12/28/1995
Pages:
736
Product dimensions:
7.79(w) x 9.55(h) x 1.31(d)

Table of Contents

AN OVERVIEW OF MARKETING CHANNELS.

Marketing Channels: An Introduction.

The Channel Environment.

MAJOR CHANNEL MEMBERS.

Retail Channel Members.

Wholesale Channel Members.

CHANNEL MANAGEMENT AND THE MARKETING MIX.

Relationship Marketing and Customer Service.

Physical Distribution Strategy in Channels.

Market Research and Information Systems in Channels.

Product Management Strategy in Channels.

Pricing Strategy in Channels.

Promotion Strategy in Channels.

CHANNEL PLANNING, COORDINATION, AND ORGANIZATION.

Channel Design and Selection.

Administrative Structures in Marketing Channels.

Channel Power: Conflict and Cooperation.

Channels for Services and International Marketing.

CHANNEL ASSESSMENT AND CONTROL.

Evaluation of Channels.

Appendices.

Indexes.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >