0324316984 International Ed. Exact same as US student edition only paperback with a potentially different cover. Used texts may NOT contain supplemental materials such as CDs, ...info-trac, access codes, etc... Used texts may contain bookstore stickers on cover. Satisfaction Guaranteed! Choose Expedited Shipping for fastest delivery! Free USPS Tracking Number.Read moreShow Less
0324316984 Item in very good condition and at a great price! Textbooks may not include supplemental items i.e. CDs, access codes etc... All day low prices, buy from us sell to us ...we do it all!!Read moreShow Less
0324316984 May NOT contain supplemental materials such as CDs, info-trac, access codes, etc... Has used book stickers on front and back cover. Choose Expedited Shipping for ...fastest delivery! Free USPS Tracking Number.Read moreShow Less
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access ...code or dust jacket.Read moreShow Less
2011 Hardcover Good The textbooks professionals since 1915! 100% satisfaction guaranteed. Used items have varying degrees of wear, highlighting, etc. and may not include ...supplements such as infotrac, CD-ROMS or other web access codes. We always ship best available copy. Please contact with any specific questions.Read moreShow Less
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
"The material is well organized and is well written with a very logical flow. I do not have to 'decipher' what the author is trying to say. I could quickly and easily read it and build a lecture around it." — Stephanie Bibb, Chicago State University
"The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text." — Jeffrey Hittler, Indiana University
A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes, and each chapter contains several new mini-cases that reflect recent developments affecting marketing channels. One-third of the case studies are also new. The current literature is cited extensively throughout the text. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Product dimensions: 8.20 (w) x 10.10 (h) x 1.20 (d)
Meet the Author
Bert Rosenbloom earned his Ph.D. at Temple University. He currently is a professor of marketing and Rauth Chair in Electronic Commerce in the LeBow College of Business, Drexel University, and editor of the Journal of Marketing Channels. He has served on the editorial boards of several publications including the Journal of Consumer Marketing, Journal of the Academy of Marketing Science, and Journal of International Consumer Marketing. Dr. Rosenbloom also serves on the ad hoc review boards of the Journal of Marketing Research, Journal of Marketing, and Journal of Retailing. He is former president of the International Management Development Association and former vice president of the Philadelphia Chapter of the American Marketing Association. Dr. Rosenbloom is a past member of the Board of Governors of the Academy of Marketing Science. Dr. Rosenbloom is a leading expert on the management of marketing channels and distribution systems and the author of 10 books and more than 100 articles. His book Marketing Channels: A Management View, now in its sixth edition, has been the leading college textbook on marketing channels for over two decades. His book Marketing Functions and the Wholesale Distributor has been acclaimed in the wholesaling sector for providing the industry with new concepts and analytical methods to increase productivity in wholesale marketing channels. Dr. Rosenbloom has consulted for a broad range of industries in manufacturing, wholesaling, retailing, communications, services, and real estate in the United States and abroad. He has won two teaching awards.