Marketing Channels: A Management View / Edition 7

Marketing Channels: A Management View / Edition 7

by Bert Rosenbloom
     
 

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ISBN-10: 0324186932

ISBN-13: 2900324186931

Pub. Date: 07/16/2003

Publisher: Cengage Learning

This textbook examines the nature of marketing channels, their importance as a strategic marketing tool, and how they evolve, develop, and change. The seventh edition reflects recent changes in electronic commerce, incorporates behavioral channel research, and emphasizes strategic alliances for motivating channel memberships. Annotation ©2003 Book News, Inc.,

Overview

This textbook examines the nature of marketing channels, their importance as a strategic marketing tool, and how they evolve, develop, and change. The seventh edition reflects recent changes in electronic commerce, incorporates behavioral channel research, and emphasizes strategic alliances for motivating channel memberships. Annotation ©2003 Book News, Inc., Portland, OR

Product Details

ISBN-13:
2900324186931
Publisher:
Cengage Learning
Publication date:
07/16/2003
Edition description:
Seventh Edition
Pages:
672

Table of Contents

1. Marketing Channel Concepts 2. The Channel Participants 3. The Environment of Marketing Channels 4. Behavioral Processes in Marketing Channels 5. Strategy in Marketing Channels 6. Designing the Marketing Channel 7. Selecting the Channel Members 8. Target Markets and Channel Design Strategy 9. Motivating the Channel Members 10. Product Issues in Channel Management 11. Pricing Issues in Channel Management 12. Promotion through the Marketing Channel 13. Logistics and Channel Management 14. Evaluating Channel Member Performance 15. Electronic Marketing Channels 16. Direct Selling and Direct Marketing Channel Systems 17. Marketing Channels for Services 18. International Channel Perspectives

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