Marketing Channels: A Management View / Edition 7

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Overview

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

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Editorial Reviews

Booknews
A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes, and each chapter contains several new mini-cases that reflect recent developments affecting marketing channels. One-third of the case studies are also new. The current literature is cited extensively throughout the text. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780324186932
  • Publisher: Cengage Learning
  • Publication date: 7/16/2003
  • Edition description: Seventh Edition
  • Edition number: 7
  • Pages: 672
  • Product dimensions: 8.24 (w) x 10.06 (h) x 1.20 (d)

Meet the Author

Bert Rosenbloom earned his Ph.D. at Temple University. He currently is a professor of marketing and Rauth Chair in Electronic Commerce in the LeBow College of Business, Drexel University, and editor of the Journal of Marketing Channels. He has served on the editorial boards of several publications including the Journal of Consumer Marketing, Journal of the Academy of Marketing Science, and Journal of International Consumer Marketing. Dr. Rosenbloom also serves on the ad hoc review boards of the Journal of Marketing Research, Journal of Marketing, and Journal of Retailing. He is former president of the International Management Development Association and former vice president of the Philadelphia Chapter of the American Marketing Association. Dr. Rosenbloom is a past member of the Board of Governors of the Academy of Marketing Science. Dr. Rosenbloom is a leading expert on the management of marketing channels and distribution systems and the author of 10 books and more than 100 articles. His book Marketing Channels: A Management View, now in its sixth edition, has been the leading college textbook on marketing channels for over two decades. His book Marketing Functions and the Wholesale Distributor has been acclaimed in the wholesaling sector for providing the industry with new concepts and analytical methods to increase productivity in wholesale marketing channels. Dr. Rosenbloom has consulted for a broad range of industries in manufacturing, wholesaling, retailing, communications, services, and real estate in the United States and abroad. He has won two teaching awards.

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Table of Contents

1. Marketing Channel Concepts 2. The Channel Participants 3. The Environment of Marketing Channels 4. Behavioral Processes in Marketing Channels 5. Strategy in Marketing Channels 6. Designing the Marketing Channel 7. Selecting the Channel Members 8. Target Markets and Channel Design Strategy 9. Motivating the Channel Members 10. Product Issues in Channel Management 11. Pricing Issues in Channel Management 12. Promotion through the Marketing Channel 13. Logistics and Channel Management 14. Evaluating Channel Member Performance 15. Electronic Marketing Channels 16. Direct Selling and Direct Marketing Channel Systems 17. Marketing Channels for Services 18. International Channel Perspectives

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