Marketing Channels: A Management View

Marketing Channels: A Management View

by Bert Rosenbloom
     
 

View All Available Formats & Editions

This textbook examines the nature of marketing channels, their importance as a strategic marketing tool, and how they evolve, develop, and change. The seventh edition reflects recent changes in electronic commerce, incorporates behavioral channel research, and emphasizes strategic alliances for motivating channel memberships. Annotation ©2003 Book News, Inc.,… See more details below

Overview

This textbook examines the nature of marketing channels, their importance as a strategic marketing tool, and how they evolve, develop, and change. The seventh edition reflects recent changes in electronic commerce, incorporates behavioral channel research, and emphasizes strategic alliances for motivating channel memberships. Annotation ©2003 Book News, Inc., Portland, OR

Editorial Reviews

Booknews
A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes, and each chapter contains several new mini-cases that reflect recent developments affecting marketing channels. One-third of the case studies are also new. The current literature is cited extensively throughout the text. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780538477604
Publisher:
Cengage Learning
Publication date:
10/28/2011

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >