Marketing Channels / Edition 6

Marketing Channels / Edition 6

by Bert Rosenbloom
     
 

ISBN-10: 003024482X

ISBN-13: 9780030244827

Pub. Date: 07/28/1998

Publisher: Cengage Learning

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and

Overview

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Product Details

ISBN-13:
9780030244827
Publisher:
Cengage Learning
Publication date:
07/28/1998
Series:
Marketing Ser.
Edition description:
Older Edition
Pages:
720
Product dimensions:
8.38(w) x 10.30(h) x 1.25(d)

Table of Contents

1. Marketing Channel Concepts 2. The Channel Participants 3. The Environment of Marketing Channels 4. Behavioral Processes in Marketing Channels 5. Strategy in Marketing Channels
6.Designing the Marketing Channel 7. Selecting the Channel Members 8. Target Markets and Channel Design Strategy 9. Motivating the Channel Members 10. Product Issues in Channel Management 11. Pricing Issues in Channel Management 12. Promotion through the Marketing Channel 13. Logistics and Channel Management 14. Evaluating Channel Member Performance 15. Electronic Marketing Channels 16. Direct Selling and Direct Marketing Channel Systems 17. Marketing Channels for Services

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