Marketing Channels / Edition 6

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1998 Hard cover 6th edition. New. No dust jacket as issued. Excellent as new condition, perfect mint. A brand new copy of the sixth edition at a bargin price. 768 p.; 1.25" x ... 10.30" x 8.38". *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

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Overview

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

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Editorial Reviews

Booknews
A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes, and each chapter contains several new mini-cases that reflect recent developments affecting marketing channels. One-third of the case studies are also new. The current literature is cited extensively throughout the text. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From the Publisher
"The material is well organized and is well written with a very logical flow. I do not have to 'decipher' what the author is trying to say. I could quickly and easily read it and build a lecture around it." — Stephanie Bibb, Chicago State University

"The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text." — Jeffrey Hittler, Indiana University

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Product Details

  • ISBN-13: 9780030244827
  • Publisher: Cengage Learning
  • Publication date: 7/28/1998
  • Series: Marketing Ser.
  • Edition description: Older Edition
  • Edition number: 6
  • Pages: 720
  • Product dimensions: 8.38 (w) x 10.30 (h) x 1.25 (d)

Meet the Author

Bert Rosenbloom earned his Ph.D. at Temple University. He currently is a professor of marketing and Rauth Chair in Electronic Commerce in the LeBow College of Business, Drexel University, and editor of the Journal of Marketing Channels. He has served on the editorial boards of several publications including the Journal of Consumer Marketing, Journal of the Academy of Marketing Science, and Journal of International Consumer Marketing. Dr. Rosenbloom also serves on the ad hoc review boards of the Journal of Marketing Research, Journal of Marketing, and Journal of Retailing. He is former president of the International Management Development Association and former vice president of the Philadelphia Chapter of the American Marketing Association. Dr. Rosenbloom is a past member of the Board of Governors of the Academy of Marketing Science. Dr. Rosenbloom is a leading expert on the management of marketing channels and distribution systems and the author of 10 books and more than 100 articles. His book Marketing Channels: A Management View, now in its sixth edition, has been the leading college textbook on marketing channels for over two decades. His book Marketing Functions and the Wholesale Distributor has been acclaimed in the wholesaling sector for providing the industry with new concepts and analytical methods to increase productivity in wholesale marketing channels. Dr. Rosenbloom has consulted for a broad range of industries in manufacturing, wholesaling, retailing, communications, services, and real estate in the United States and abroad. He has won two teaching awards.

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Table of Contents

Pt. I Marketing Channel Systems 1
Ch. 1 Marketing Channel Concepts 2
Ch. 2 The Channel Participants 32
Ch. 3 The Environment of Marketing Channels 78
Ch. 4 Behavioral Processes in Marketing Channels 118
Pt. II Developing the Marketing Channel 161
Ch. 5 Strategy in Marketing Channels 162
Ch. 6 Designing the Marketing Channel 196
Ch. 7 Selecting the Channel Members 234
Ch. 8 Target Markets and Channel Design Strategy 256
Pt. III Managing the Marketing Channel 279
Ch. 9 Motivating the Channel Members 280
Ch. 10 Product Issues in Channel Management 312
Ch. 11 Pricing Issues in Channel Management 342
Ch. 12 Promotion through the Marketing Channel 368
Ch. 13 Logistics and Channel Management 398
Ch. 14 Evaluating Channel Member Performance 426
Pt. IV Additional Perspectives on Marketing Channels 447
Ch. 15 Electronic Marketing Channels 449
Ch. 16 Direct Selling and Direct Marketing Channel Systems 480
Ch. 17 Marketing Channels for Services 506
Ch. 18 International Channel Perspectives 524
Pt. V Cases 549
Appendix 649
Index 676
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