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Marketing Channels: Infomercials and the Future of Televised Marketing
     

Marketing Channels: Infomercials and the Future of Televised Marketing

by Craig Robert Evans
 
This comprehensive book is designed to provide today's television marketers with step-by step guidance and practical, detailed advice, illustrated with dozens of charts and graphs. The author also lists hundreds of top advertisers most likely to benefit from marketing channels. Your company or client could be one of them.

Overview

This comprehensive book is designed to provide today's television marketers with step-by step guidance and practical, detailed advice, illustrated with dozens of charts and graphs. The author also lists hundreds of top advertisers most likely to benefit from marketing channels. Your company or client could be one of them.

Editorial Reviews

Library Journal
In 1984 the Federal Communications Commission deregulated the length of time for television commercials, which had previously been held to a maximum of 12 minutes per hour. Infomercials, commercials that run from two to 30 minutes in length, usually with the objective of stimulating telephone sales, soon appeared. Evans, a marketer for the Home Shopping Network, offers predictions for the future of infomercials, foreseeing a 500-channel system in which specific channels will be devoted to certain products. Evans outlines 16 industries that he believes make good candidates for marketing channels. Though he spends over half the book tracing the history and development of commercial advertising, his predictions for the future of marketing channels from an insider's perspective are intriguing. Recommended for general business collections.-- Gary W. White, Pennsylvania State Univ., Harrisburg

Product Details

ISBN-13:
9780130751515
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
09/19/1993
Pages:
308
Product dimensions:
6.27(w) x 9.28(h) x 1.20(d)

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