Marketing Channels: Infomercials and the Future of Televised Marketingby Craig Robert Evans
This comprehensive book is designed to provide today's television marketers with step-by step guidance and practical, detailed advice, illustrated with dozens of charts and graphs. The author also lists hundreds of top advertisers most likely to benefit from marketing channels. Your company or client could be one of them.
- Prentice Hall Professional Technical Reference
- Publication date:
- Product dimensions:
- 6.27(w) x 9.28(h) x 1.20(d)
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