Marketing Channels

Marketing Channels

by Louis W. Stern, Adel I. El-Ansary
     
 

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The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among theSee more details below

Overview

The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service—both for the end-users they serve and the organizations that comprise them.

Editorial Reviews

Booknews
New edition of a text (first published in 1977, before "total quality management" became the buzz word) addressing how members of marketing channels (e.g. manufacturers, wholesalers, retailers, and specialized logistics agencies) can achieve systemwide compensation, communication, and coordination in order to maximize efficiency. Changes in this edition include a stronger emphasis on design and strategic issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780135571583
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
11/13/1990
Series:
The Prentice-Hall Series in Marketing
Edition description:
3rd ed
Pages:
608

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