Marketing Chiropractic To Medical Practices

Marketing Chiropractic To Medical Practices

by Christina L. Acampora

binding type PBSee more details below


binding type PB

Product Details

Jones & Bartlett Learning
Publication date:
Edition description:
Product dimensions:
5.90(w) x 8.90(h) x 0.80(d)

Related Subjects

Table of Contents

Ch. 1 Introduction 1

Ch. 2 Preparing and Executing Your Call: The Who, What, and How of Promoting Your Practice to Physicians 49

Ch. 3 Introducing a Conversational Sales Model 65

Ch. 4 Selling to Different Personalities 81

Ch. 5 Knowing Your Target Audience 93

Ch. 6 Research and Evidence-Based Chiropractic 109

Ch. 7 Chiropractic's Key Selling Points 125

Ch. 8 The Evidence for Efficacy of Manipulation 135

Ch. 9 Safety Data for Chiropractic 193

Ch. 10 Cost-Effectiveness of Chiropractic Care 219

Ch. 11 The Competition 241

Ch. 12 Other Promotional Opportunities 267

Appendix A Companies with Promotional Products 275

Appendix B Web Site Resources 277

Appendix C General Safety Statistics 281

Appendix D Chiropractic Degree and Educational Background 283

Appendix E Samples of First-Professional Degrees 285

Appendix F Chiropractic Education 287

Appendix G Questionnaires to Include in a Detail Binder 289

Appendix H Ongoing Research Projects 291

Appendix I Sample Prescription Pad Information 297

Appendix J Sample Summary of Care Letter 299

Index 303

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