Marketing Decision Making: A Model-Building Approach

Marketing Decision Making: A Model-Building Approach

by Gary L. Lilien, Philip Kotler
     
 

Product Details

ISBN-13:
9780060440763
Publisher:
Addison-Wesley Educational Publishers, Inc.
Publication date:
01/01/1983
Edition description:
REV
Pages:
875
Product dimensions:
7.48(w) x 9.84(h) x (d)

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