Marketing

Marketing

2.8 5
by Dhruv Grewal
     
 

ISBN-10: 0071285466

ISBN-13: 9780071285469

Pub. Date: 04/28/2010

Publisher: McGraw-Hill Medical Publishing

Grewal/Levy's Marketing was designed for today’s increasingly mobile and digital student population. Marketing focuses strongly on experiential learning and the value that marketers create. Students receive a variety of hands-on learning tools through Connect, including the adaptive SmartBook, iSeeIt course concept videos, interactive

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Overview

Grewal/Levy's Marketing was designed for today’s increasingly mobile and digital student population. Marketing focuses strongly on experiential learning and the value that marketers create. Students receive a variety of hands-on learning tools through Connect, including the adaptive SmartBook, iSeeIt course concept videos, interactive presentations covering key learning objectives, and assignments that challenge students to examine how firms analyze, create, deliver, communicate, and capture value. Tightly integrated topics explore both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for easy assignment management and outcomes-based reporting. A regularly updated instructor newsletter and robust suite of resources provide instructors current tools to keep the classroom fresh and engaging.

Product Details

ISBN-13:
9780071285469
Publisher:
McGraw-Hill Medical Publishing
Publication date:
04/28/2010

Table of Contents

SECTION ONE: Assessing the Marketplace Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies and a Marketing Plan Chapter 3: Social and Mobile Marketing Chapter 4: Marketing Ethics Chapter 5: Analyzing the Marketing Environment SECTION TWO: Understanding the Marketplace Chapter 6: Consumer Behavior Chapter 7: Business-to-Business Marketing Chapter 8: Global Marketing SECTION THREE: Targeting the Marketplace Chapter 9: Segmentation, Targeting, and Positioning Chapter 10: Marketing ResearchSECTION FOUR: Value Creation Chapter 11: Product, Branding, and Packaging Decisions Chapter 12: Developing New Products Chapter 13: Services: The Intangible Product SECTION FIVE: Value Capture Chapter 14: Pricing Concepts for Establishing Value Chapter 15: Strategic Pricing Methods SECTION SIX: Value Delivery: Designing the Channel and Supply Chain Chapter 16: Supply Chain and Channel Management Chapter 17: Retailing and Multichannel Marketing SECTION SEVEN: Value Communication Chapter 18: Integrated Marketing Communications Chapter 19: Advertising, Public Relations, and Sales Promotions Chapter 20: Personal Selling and Sales Management

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Marketing 2.8 out of 5 based on 0 ratings. 5 reviews.
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