Marketing entry strategy formulation : a hierarchical modeling and consumer measurement approach

Marketing entry strategy formulation : a hierarchical modeling and consumer measurement approach

by Glen L Urban
     
 

Product Details

ISBN-13:
2940020654778
Publisher:
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Format:
NOOK Book
File size:
132 KB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >