Marketing: Insider?s Tips Tricks for Success in Small Business Marketing: Unmasked

Overview

Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused?

Unfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch?

Marketing: Unmasked lays out the ...

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Overview

Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused?

Unfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch?

Marketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have seen a bit of everything.

- How do I name a business?
- What's the difference between marketing and advertising?
- Is search engine optimization a good investment?
- How do I get what I want from my graphic design team?
- How in the world can social media work for my business?

In Marketing: Unmasked, Erik Wolf and Stephanie Frost -- small business marketing pros -- answer all these questions and more.

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Product Details

  • ISBN-13: 9780615325507
  • Publisher: Zodo Group
  • Publication date: 10/1/2009
  • Pages: 238
  • Product dimensions: 5.25 (w) x 8.00 (h) x 0.50 (d)

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