Marketing Essentials Student Edition / Edition 1

Marketing Essentials Student Edition / Edition 1

by McGraw-Hill Education
     
 

ISBN-10: 007895312X

ISBN-13: 9780078953125

Pub. Date: 11/01/2010

Publisher: McGraw-Hill Professional Publishing

Glencoe Marketing Essentials covers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect? and Connect? Plus. Using Connect? teachers can manage their classes

Overview

Glencoe Marketing Essentials covers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect? and Connect? Plus. Using Connect? teachers can manage their classes completely online, while students complete their work, which is checked and placed in a grade book for the teacher. Students can even use Connect? to do their homework on a PPA, iPhone, or iPod Touch! Connect? Plus adds an online student edition. Glencoe Marketing Essentials is correlated to the latest National Marketing Standards, and incorporates academic content and research-based reading strategies throughout the text. DECA Connection features help students prepare for competitive events. Marketing Essentials meets all Perkins standards for academic rigor, relevancy, and relationships.

Product Details

ISBN-13:
9780078953125
Publisher:
McGraw-Hill Professional Publishing
Publication date:
11/01/2010
Series:
Marketing Essentials Series
Edition description:
New Edition
Pages:
1024
Product dimensions:
8.50(w) x 11.00(h) x 1.50(d)
Age Range:
14 - 17 Years

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