Marketing Essentials Student Edition / Edition 1by McGraw-Hill Education
Pub. Date: 11/01/2010
Publisher: McGraw-Hill Professional Publishing
Glencoe Marketing Essentials covers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect? and Connect? Plus. Using Connect? teachers can manage their classes completely online, while students complete their work, which is checked and placed in a grade book for the teacher. Students can even use Connect? to do their homework on a PPA, iPhone, or iPod Touch! Connect? Plus adds an online student edition. Glencoe Marketing Essentials is correlated to the latest National Marketing Standards, and incorporates academic content and research-based reading strategies throughout the text. DECA Connection features help students prepare for competitive events. Marketing Essentials meets all Perkins standards for academic rigor, relevancy, and relationships.
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