Marketing Ethics: An International Perspective / Edition 1

Paperback (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $40.20
Usually ships in 1-2 business days
(Save 26%)
Other sellers (Paperback)
  • All (1) from $40.20   
  • New (1) from $40.20   


Part of the Advanced Marketing Series; this title examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

Read More Show Less

Product Details

  • ISBN-13: 9781861521910
  • Publisher: Cengage Learning EMEA Higher Education
  • Publication date: 12/18/1997
  • Edition description: 1 ED
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 2.40 (w) x 3.58 (h) x 0.35 (d)

Meet the Author

Dr Bodo Schlegelmilch is Chair of International Marketing Management at the Vienna University of Economics.

Read More Show Less

Table of Contents

1. Introduction. PART I: FUNDAMENTALS OF MARKETING ETHICS. 2. The need for corporate integrity. 3. Ethics in the Triad. 4. Ethical dimensions in the analysis of international marketing opportunities. 5. Ethical dimensions in international marketing management. 6. Ethical dimensions in the selection and implementation of international marketing strategies. 7. Future challenges in international marketing ethics. PART II: ETHICS IN INTERNATIONAL MARKETING PRACTICE - CASES. 8. The IBM - Fujitsu dispute. 9. H.B. Fuller in Honduras: Street children and substance abuse. 10. Starnes-Brenner Machine tool Co. To bribe or not to bribe. 11. The case of the environment impasse. 12. Audi of America, Inc. 13. Dow Corning Corporation: Business conduct and global values. PART III: READINGS IN INTERNATIONAL MARKETING ETHICS. 14. Earnest Grundling: ethics and working with the Japanese. 15. Lyn Sharp Pain: Corporate Policy and the Ethics of Competitor intelligence gathering 16. Sak Onkvisit and John J Shaw: International corporate bribery. 17. Alan J Dubinsky and Marvin A Jolson, Kasaaki Kobabe and Chae Un Lim: A cross-national investigation of industrial sales people's ethical perceptions. 18. Spinello, Richard: Ethics, pricing and the pharmaceutical industry. 19. Diana Robertson and Bodo B Schlegelmilch: Corporate institutionalization of business ethics in the United States and Great Britain. Appendix. Bibliography. Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)