Marketing Ethics

Marketing Ethics

by N Craig Smith
     
 

The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with

Overview

The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.

Product Details

ISBN-13:
9781446208106
Publisher:
SAGE Publications
Publication date:
09/28/2012
Series:
SAGE Library in Marketing Series
Edition description:
Five-Volume Set
Pages:
2096
Product dimensions:
6.14(w) x 9.21(h) x (d)

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