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Overview
The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.
Product Details
ISBN-13: | 9781446208106 |
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Publisher: | SAGE Publications |
Publication date: | 09/28/2012 |
Series: | SAGE Library in Marketing |
Edition description: | Five-Volume Set |
Pages: | 2096 |
Product dimensions: | 6.14(w) x 9.21(h) x (d) |
Table of Contents
VOLUME ONE: FOUNDATIONS OF MARKETING ETHICSA Model for Ethics in Marketing - Robert BartelsBusiness and Marketing Ethics as Professional Ethics: Concepts, Approaches and Typologies - Johannes BrinkmannMarketing Managers: Caught in the Middle - E. Raymond CoreyWould You Want Your Daughter to Marry a Marketing Man? - Richard N. FarmerNature and Scope of Marketing Ethics - O. C. FerrellA Contingency Framework for Understanding Ethical Decision Making in Marketing - O. C. Ferrell and Larry GreshamEthical and Legal Foundations of Relational Marketing Exchanges - Gregory T. Gundlach and Patrick E. MurphyA General Theory of Marketing Ethics - Shelby D. Hunt and Scott VitellFostering Ethical Marketing Decisions - Gene R. Laczniak and Patrick E. MurphyThe Growing Responsibilities of Marketing - Robert J. LavidgeThe Dangers of Social Responsibility - Theodore LevittEthics in Marketing: Problems and Prospects - T. R. MartinMarketing Ethics: A Review with Implications for Managers, Educators and Researchers - Patrick Murphy and Gene R. LaczniakResearch on Marketing Ethics: A Systematic Review of the Literature - Alexander Nill and John A. SchibrowskyThe Depth Approach - Vance PackardWhat are the Social and Ethical Responsibilities of Marketing Executives? - James M. PattersonSocial Responsibility, Ethics and Marketing Strategy: Closing the Gap between Concept and Application - Donald Robin and Eric ReidenbachHalf a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends - Bodo Schlegelmilch and Magdalena ObersederLaying Foundations for an Emerging Field: A Commentary on Shelby Hunt's Research on Marketing Ethics - N. SmithSome Thoughts on the Nature of Ethics in Marketing - J. Howard WestingMarketing Ethics-An Overview - Paul WhysallVOLUME TWO: POSITIVE MARKETING ETHICSJudgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension - Ishmael P. Akaah and Edward A. RiordanSupervising Unethical Salesforce Behavior - Joseph A. BellizziEthics and Marketing Management: An Empirical Examination - Lawrence B. Chonko and Shelby D. HuntHow Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination - Minette E. Drumwright and Patrick E. MurphyEthical Behavior and Bureaucratic Structure in Marketing Research Organizations - O. C. Ferrell and Steven J. SkinnerMarketing and Machiavellianism - Shelby D. Hunt and Lawrence B. ChonkoEthical Problems of Marketing Researchers - Shelby D. Hunt, Lawrence B. Chonko, and James B. WilcoxCorporate Ethical Values and Organizational Commitment in Marketing - Shelby D. Hunt, Van R. Wood, and Lawrence B. ChonkoAn Empirical Investigation of a General Theory of Marketing Ethics - Michael A. Mayo and Lawrence J. MarksConsumer Responses to Socially Questionable Corporate Behavior: An Empirical Test - Kenneth E. Miller and Frederick D. SturdivantAn Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups - Eric R. Reidenbach, Donald P. Robin, and Lyndon DawsonControl System and Task Environment Effects on Ethical Judgment: An Exploratory Study of Industrial Salespeople - Diana C. Robertson and Erin AndersonInstitutionalization of Ethics and its Consequences: A Survey of Marketing Professionals - Anusorn Singhapakdi and Scott J. VitellAntecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies - A. Singhapakdi, SJ Vitell, and G.R. FrankeDoes Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility - Sen, Sankar and C.B. Bhattacharya,Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability - N. Craig Smith and Elizabeth Cooper-MartinVOLUME THREE: NORMATIVE MARKETING ETHICSSocietal Marketing and Morality - Andrew Crane and John DesmondPersuasive Advertising, Autonomy, and the Creation of Desire - Roger CrispSocial Contracts and Marketing Ethics - Thomas Dunfee, N. Craig Smith, and William T. Ross, Jr.,A Synthesis of Ethical Decision Models for Marketing - O. C. Ferrell, Larry G. Gresham and John FraedrichCognitive Moral Development and Marketing - Jerry R. Goolsby and Shelby D. HuntFrameworks for Analyzing Marketing Ethics - Gene R. LaczniakNormative Perspectives for Ethical and Socially Responsible Marketing - Gene R. Laczniak and Patrick E. MurphyDistributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis - Gene R. Laczniak and Patrick E. MurphyExonerating Unethical Marketing Behaviors: A Diagnostic Framework - Oswald MascarenhasCharacter and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators - P. E. MurphyGlobal Marketing Ethics: A Communicative Approach - Alexander NillA Paradigm for Development and Promulgation of a Global Code of Marketing Ethics - Kumar C. RallapalliSearching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing - Donald P. Robin and R. Eric ReidenbachEthical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics - N. Craig SmithMarketing Strategies for the Ethics Era - N. Craig SmithA Contextualist Proposal for the Conceptualization and Study of Marketing Ethics - Craig ThompsonEthical Theory, Societal Expectations and Marketing Practices - Clarence C. WaltonVOLUME FOUR: ETHICAL ISSUES IN MARKETINGThe Image of Advertising Truth: Is Being Truthful Enough? - Boris W. BeckerMarketing, Ethics, and Morality - George G. BrenkertMarketing to Inner-City Blacks: Power Master and Moral Responsibility - George G. BrenkertConsumer Online Privacy: Legal and Ethical Issues - Eve Caudill and Patrick E. MurphyCompany Advertising with a Social Dimension: The Role of Noneconomic Criteria - Minette E. DrumwrightA Method for Evaluating the Ethics of Fear Appeals - Charles R. Duke et alA Framework for Personal Selling and Sales Management Ethical Decision Making - O. C. Ferrell, Mark W. Johnston and Linda FerrellMarketing and the Notion of Well-Being - Paul GibbsMirror, Mirror on the Wall What's Unfair in the Reflections on Advertising? - Morris B. HolbrookDeception in marketing research: Ethical, Methodological, and Disciplinary Implications - Allan J. Kimmel and N. Craig SmithWhat Consumerism Means for Marketers - Phillip KotlerThe Morality (?) of Advertising - Theodore LevittEthics in Personal Selling and Sales Management: A Review of the Literature Focusing on Empirical Findings and Conceptual Foundations - Nicholas Mc ClarenAn Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective - P. E. Murphy, G. R. Laczniak and G. Wood,The Distorted Mirror: Reflections on the Unintended Consequences of Advertising - Richard W. PollayHere's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising - Richard W. Pollay and Banwari MittalEthical Issues in Marketing Strategy and Implementation - John A. Quelch and N. Craig SmithMarketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments - Nicholas J. C. Santos and Gene R. LaczniakEthics and Public Policy Implications of Research on Consumer Well-Being - M. Joseph SirgyEthics in Marketing Research: Their Practical Relevance - Alice M. Tybout and Gerald ZaltmanThe role of religiosity in business and consumer ethics: A review of the literature - S. J. VitellVOLUME FIVE: NEW AND EMERGING ISSUES IN MARKETINGMarketing with Integrity: Ethics and the Service-Dominant Logic for Marketing - Abela and Murphy'Says Who?!' How the Source of Price Information and Affect Influence Perceived Price (Un)fairness - Margaret C. CampbellDoing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives, - C. B. Bhattacharya and Sankar SenThe Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions - Pierre Chandon and Brian Wansink,Nudge Your Customers Toward Better Choices - Daniel G. Goldstein et alHow Mainstream Consumers Think About Consumer Rights and Responsibilities - Paul C. HenryEthical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives - Julie R. Irwin and Rebecca W. NaylorWhy We Boycott: Consumer Motivations for Boycott Participation - Jill Gabrielle Klein, N. Craig Smith and Andrew JohnEthical Beliefs and Information Asymmetries in Supplier Relationships - Kelly D. Martin and Jean L. JohnsonCommercializing Social Interaction: The Ethics of Stealth Marketing - Kelly D. Martin, and N. Craig SmithThe Dishonesty of Honest People: A Theory of Self-Concept Maintenance - Nina Mazar, On Amir and Dan ArielyMoral Identity and Judgments of Charitable Behaviors, - Americus Reed, Karl Aquino and Eric LevyPlacebo Effects of Marketing Actions: Consumers May Get What They Pay For - Baba Shiv, Ziv Carmon, and Dan ArielyMarketing's Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility - N. Craig Smith, Guido Palazzo and C. B. BhattacharayaConsumer ethics research: Review, synthesis and suggestions for the future - S. J. VitellFrom the B&N Reads Blog
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