Marketing

Marketing

by Joel R. Evans, Barry Berman
     
 

View All Available Formats & Editions

MARKETING explains all major principles, defines key terms, integrates topic, and demonstrates how marketers make everyday and long-run decisions. See more details below

Overview

MARKETING explains all major principles, defines key terms, integrates topic, and demonstrates how marketers make everyday and long-run decisions.

Editorial Reviews

Booknews
Evans and Berman (both Hofstra U.) present the new edition of their standard college-level marketing textbook (first published in 1982). Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780132613552
Publisher:
Prentice Hall
Publication date:
04/01/1900
Edition description:
7 ED

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >