Marketing Express / Edition 2

Marketing Express / Edition 2

by John L. Mariotti
     
 

ISBN-10: 1841127043

ISBN-13: 9781841127040

Pub. Date: 06/30/2006

Publisher: Wiley

Marketing express is the fast-track route to mastering all aspects of marketing.

It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology.

It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony,

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Overview

Marketing express is the fast-track route to mastering all aspects of marketing.

It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology.

It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal*Mart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout.

It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of "ten steps to making it work."

Marketing express gets straight to the essentials so you can read up and act...fast.

Product Details

ISBN-13:
9781841127040
Publisher:
Wiley
Publication date:
06/30/2006
Edition description:
REV
Pages:
122
Product dimensions:
4.96(w) x 6.81(h) x 0.39(d)

Table of Contents

01 Introduction.

02 Definition of Terms.

03 The Evolution of Marketing.

04 The E-Dimension.

05 The Global Dimension.

06 The State of the Art.

07 In Practice.

08 Key Concepts and Thinkers.

09 Resources.

10 Ten Steps to Making it Work.

Frequently Asked Questions (FAQs).

Index.

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