×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Marketing Express / Edition 2
     

Marketing Express / Edition 2

by John L. Mariotti
 

ISBN-10: 1841127043

ISBN-13: 9781841127040

Pub. Date: 06/30/2006

Publisher: Wiley

Marketing express is the fast-track route to mastering all aspects of marketing.

It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology.

It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony,

Overview

Marketing express is the fast-track route to mastering all aspects of marketing.

It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology.

It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal*Mart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout.

It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of "ten steps to making it work."

Marketing express gets straight to the essentials so you can read up and act...fast.

Product Details

ISBN-13:
9781841127040
Publisher:
Wiley
Publication date:
06/30/2006
Edition description:
REV
Pages:
122
Product dimensions:
4.96(w) x 6.81(h) x 0.39(d)

Table of Contents

Introduction to Express Exec

Introduction

Definition of Terms

The Evolution of Marketing

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers

Resources

Ten Steps to Making It Work

Frequently Asked Questions (FAQs)

Index

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews