Marketing Fashion: Portfolio Series

Marketing Fashion: Portfolio Series

by Harriet Posner
     
 

Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The

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Overview

Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.

Product Details

ISBN-13:
9781856697231
Publisher:
King, Laurence Publishing
Publication date:
05/11/2011
Pages:
224
Product dimensions:
8.40(w) x 10.00(h) x 0.80(d)
Age Range:
18 Years

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