Marketing Films to Millennials and Baby Boomers: An Analysis of the Film Industry, Marketing, and Strategic Plan for Producing and Distributing Films to These Groups

Overview

This provides a comprehensive guide to the film induhstry for filmmakers interested in producing and distributing independent films to these two targeted age groups -- Millennials and Baby Boomers -- who are about 50% of the audience for films. It includes a discussion of the characteristics of these groups, the structure of the industry, and recommendations for meeting the needs of these age groups now and over the next decade. It also includes a SWOT analysis for assessing the strengths and weaknesses of one's ...
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Overview

This provides a comprehensive guide to the film induhstry for filmmakers interested in producing and distributing independent films to these two targeted age groups -- Millennials and Baby Boomers -- who are about 50% of the audience for films. It includes a discussion of the characteristics of these groups, the structure of the industry, and recommendations for meeting the needs of these age groups now and over the next decade. It also includes a SWOT analysis for assessing the strengths and weaknesses of one's own company in marketing to these age groups that can help in raising funds and creating one's own strategic plan.
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Product Details

  • ISBN-13: 9781479116355
  • Publisher: CreateSpace Publishing
  • Publication date: 9/20/2012
  • Pages: 44
  • Product dimensions: 8.50 (w) x 11.00 (h) x 0.09 (d)

Meet the Author

Gini Graham Scott is a screenplay writer, indie producer, TV game/reality show developer, and author of over 50 published books. She also writes scripts and books for others. She wrote and produced several feature films now under option and trailers for the feature films THE NEW CHILD, NEW IDENTITY, and SUICIDE PARTY. She has written, produced, and cast over four dozen short films, including: MIDDLE CLASS HOMELESS, THE TRUTH ABOUT LYING, IRONWORKERS, and THE ENGAGEMENT. She wrote and produced 9 Music Videos, most recently BAD BAD BANKS and GHOST POSTER.

She is the author of THE COMPLETE GUIDE TO WRITING, PRODUCING AND DIRECTING A LOW-BUDGET SHORT published by Limelight.

Her scripts include action/adventure, suspense thrillers, psychological character films, and contemporary dramas. Several projects currently being packaged for funding are NEW IDENTITY, THE NEW CHILD, THE PARKING LOT, and DEADLY AFFAIR.

She has written six scripts for clients, adapted from their novels, memoirs, or script ideas, including KHANTEYA for Julie Thong; FACING OUT, LOOKING IN for Martin Silberstein; and GRAY RAINBOW JOURNEY for K.B. Schaller. Client testimonials are on the Website at www.changemakersproductions.com/clients.htm.

She organizes monthly film industry networking events through several film groups she founded with over 4000 members, including the Film and TV Connection in L.A. (www.meetup.com/filmandtvconnection), the Hollywood Film Industry, (www.meetup.com/hollywoodfilmindustry), and the Bay Area Film and TV Connection (www.meetup.com/bayareafilmandtvconnection).

Scott has been a featured guest on hundreds of TV and radio programs, including Good Morning America, Oprah, Montel Williams, and CNN. She has a PhD in Sociology from the University of California at Berkeley, a JD from the University of San Francisco Law School, and MAs in Anthropology, Pop Culture and Lifestyles, and Mass Communications and Organizational, Consumer, and Audience Behavior from Cal State University, East Bay. She expects to get an MS in Recreation at Tourism in 2013.

Bio and promotional details are at www.ginigrahamscott.com; information on film production and scripts is at www.changemakersproductions.com. Her website on writing books and scripts for clients and helping them publish and promote their material is at www.changemakerspublishingandwriting.com. Her IMDB profile is at http://www.imdb.com/name/nm2592609

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