Marketing for Architects and Designers

Overview

Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business.
The well-designed print and electronic materials shown here—brochures, books, slide shows, Web sites, and multimedia presentations—will serve as models and inspiration for enhancing their own publications, whether designed in-house or out.

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Overview

Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business.
The well-designed print and electronic materials shown here—brochures, books, slide shows, Web sites, and multimedia presentations—will serve as models and inspiration for enhancing their own publications, whether designed in-house or out.

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Editorial Reviews

The Philadelphia Architect
“[T]he authors have really thought carefully about what makes marketing for architects and designers 'shine'... The examples included are both international in nature and can be done on either a grand or small scale… The photography is incredible and really runs the gamut of marketing done well...[A] good book to keep in your firm library, referring to it as needed... [E]asy-to-follow, informative resource... [A]nother audience would definitely be graphic designers—the size, style, and even printing costs data will be most useful.”
Urban Design
“[L]ikely to extend anyone's understanding of the possible coverage of marketing and promotion. All practices are involved in marketing, even if they do not call it that, and what this book does is to remind readers of ways in which the activity can be both focused and diversified to provide benefits in maintaining or developing contacts for future work.... [A]n inspiration for using graphic communications in a new and imaginative way.”
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Product Details

  • ISBN-13: 9780393731002
  • Publisher: Norton, W. W. & Company, Inc.
  • Publication date: 4/1/2005
  • Edition description: New Edition
  • Pages: 160
  • Product dimensions: 8.90 (w) x 11.30 (h) x 0.80 (d)

Meet the Author

Harold Linton is the director of the School of Art at George Mason University and former assistant dean of architecture at the College of Architecture and Design at Lawrence Technological University in Southfield, Michigan. As acting professor of design in 1997 at the University of Art and Design (UIAH) in Helsinki, Finland, he was cofounder of the first Masters of Arts program in color design in Europe, and he created new courses in portfolio design at UIAH and lectured at the School of Architecture, Royal Institute of Technology in Stockholm, Sweden.
A graduate of Syracuse and Yale University, Linton has written extensively on color, visual communications, architecture, and design. His own artwork is in the collection of numerous galleries and museums and in public and private collections throughout the United States and abroad. He has lectured at more than one hundred colleges, universities, and professional design organizations in the United States and abroad.

Laura Clary is on the faculty at Lawrence Technological University, Southfield, Michigan.

Steven Rost is on the faculty at Lawrence Technological University, Southfield, Michigan.

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Table of Contents

Introduction 9
1 Corporate identity packages 13
2 Direct mail : print communications 31
3 Digital and time-based communications 42
4 Advertising media 57
5 Materials for seminars, lecturers, interviews, trade shows, conferences, and conventions 70
6 Special events and unique approaches 86
7 Office portfolios and books 103
Afterword 125
App SMPS domains of practice 142
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