Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business.
The Philadelphia Architect“[T]he authors have really thought carefully about what makes marketing for architects and designers 'shine'... The examples included are both international in nature and can be done on either a grand or small scale… The photography is incredible and really runs the gamut of marketing done well...[A] good book to keep in your firm library, referring to it as needed... [E]asy-to-follow, informative resource... [A]nother audience would definitely be graphic designersthe size, style, and even printing costs data will be most useful.”
Urban Design“[L]ikely to extend anyone's understanding of the possible coverage of marketing and promotion. All practices are involved in marketing, even if they do not call it that, and what this book does is to remind readers of ways in which the activity can be both focused and diversified to provide benefits in maintaining or developing contacts for future work.... [A]n inspiration for using graphic communications in a new and imaginative way.”
- Norton, W. W. & Company, Inc.
- Publication date:
- Edition description:
- New Edition
- Product dimensions:
- 8.90(w) x 11.30(h) x 0.80(d)
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