Marketing for Dummies 2nd Ed. (Abridged)

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing-product, pricing, positioning, and placement.

Discover how to:

    • Prepare hard-hitting campaigns
    • Plan and stick to your budget
    • Use research effectively
    • Increase consumer awareness
    • Satisfy your clients' needs
    • Boost your sales
1105732178
Marketing for Dummies 2nd Ed. (Abridged)

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing-product, pricing, positioning, and placement.

Discover how to:

    • Prepare hard-hitting campaigns
    • Plan and stick to your budget
    • Use research effectively
    • Increase consumer awareness
    • Satisfy your clients' needs
    • Boost your sales
16.99 In Stock
Marketing for Dummies 2nd Ed. (Abridged)

Marketing for Dummies 2nd Ed. (Abridged)

by Alexander Hiam

Narrated by Brett Barry

Abridged — 3 hours, 6 minutes

Marketing for Dummies 2nd Ed. (Abridged)

Marketing for Dummies 2nd Ed. (Abridged)

by Alexander Hiam

Narrated by Brett Barry

Abridged — 3 hours, 6 minutes

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Overview

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing-product, pricing, positioning, and placement.

Discover how to:

    • Prepare hard-hitting campaigns
    • Plan and stick to your budget
    • Use research effectively
    • Increase consumer awareness
    • Satisfy your clients' needs
    • Boost your sales

Product Details

BN ID: 2940170093854
Publisher: HarperCollins
Publication date: 11/06/2007
Edition description: Abridged
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