Marketing For Dummies

( 5 )

Overview

Master the latest marketing tools and trends

Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a ...

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Marketing For Dummies

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Overview

Master the latest marketing tools and trends

Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide.

Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business.

  • Maximize the lifetime value of your customers
  • Connect web marketing strategies to real world traffic and sales
  • Implement local sourcing to boost local and regional marketing initiatives
  • Focus your online marketing strategy to target only qualified buyers

Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

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Product Details

  • ISBN-13: 9781118880807
  • Publisher: Wiley
  • Publication date: 5/5/2014
  • Series: For Dummies Series
  • Edition number: 4
  • Pages: 384
  • Sales rank: 152,431
  • Product dimensions: 7.30 (w) x 9.20 (h) x 0.90 (d)

Meet the Author

Alexander Hiam has led creative retreats for top consumer and industrial firms to facilitate innovative thinking about strategic plans, branding, naming, and product ideas. He is the author of Marketing Kit For Dummies and Business Innovation For Dummies.

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Table of Contents

Introduction.
About This Book.
How This Book Is Organized.
Part I: Designing a Marketing Program.
Part II: Technical Skills You May Need.
Part III: Using the Components of a Marketing Program.
Part IV: The Part of Tens.
Icons Used in the Book.
Where to Go from Here.
Part I: Designing a Marketing Program.
Chapter 1: Why You Need a Marketing Program.
Chapter 2: Basic Marketing Strategy: Find a Need and Fill It.
Chapter 3: Advanced Strategy: Define Your Message.
Chapter 4: Let's Get Creative.
Part II: Technical Skills You May Need.
Chapter 5: Marketing Communication — Writing and Design.
Chapter 6: Marketing Research: Customers, Competitors, and Industries.
Part III: Using the Components of a Marketing Program.
Chapter 7: Marketing on the Web.
Chapter 8: Print Advertising.
Chapter 9: Radio and Television Advertising.
Chapter 10: Outdoor Advertising: Billboards, Banners, Signs, and More.
Chapter 11: Publicity, Premiums, and Word of Mouth.
Chapter 12: Special Events and Trade Shows.
Chapter 13: Pricing and Price-Based Promotions.
Chapter 14: Developing, Naming, and Managing Your Products.
Chapter 15: Packaging and Labeling: Dressing Products for Success.
Chapter 16: Distribution, Retail, and Point of Purchase.
Chapter 17: Sales and Service Essentials.
Chapter 18: Direct Marketing via Advertising, Telemarketing, and Direct Mail.
Part IV: The Part of Tens.
Chapter 19: (More Than) Ten Ways to Save Money in Marketing.
Chapter 20: Ten Common Marketing Mistakes.
Appendix: Writing a Marketing Plan.
Index.
Registration Card.
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Customer Reviews

Average Rating 5
( 5 )
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Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted December 24, 1999

    Very much worth it

    Slightly too wordy; but that's the only thing I can find wrong. The rest was all EXCELLENT! I needed a source of current marketing overview with some depth from an experienced point of view, and this one was the right pick. It kept all the options in context, gave real-world examples to support information; and most importantly, it gave me some ideas I can truly use and never would have thought of. (Not to mention it was grammatically and structurally sound, making it easy to read, follow, and understand! That's hard to find in the last few years.) Thank you Mr. Hiam!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted June 3, 2013

    very  good book to beginners . :)  

    very  good book to beginners . :)  

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  • Posted October 6, 2009

    I Also Recommend:

    Good Read

    Also check out "The Next Evolution of Marketing - Marketing With Meaning" by Bob Gilbreath. Search MWM4ME to find a link for a free chapter. Available until noon of Oct. 6

    0 out of 1 people found this review helpful.

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  • Posted May 23, 2009

    MARKETING FOR DUMMIES may be marketed for those who have no idea about marketing, but the ones who read, annalize and utilize this book are the smartest people who's business will not fail.

    I studied marketing in college and I knew with my new book, DIVORCED VIRGIN, MOTHER OF TWO, I needed to do some brusing up in the field. With the web marketing has changed beyond any advertising I had ever been taught. However, in MARKETING FOR DUMMIES uses the common basics of marketing with today's technology.
    If you or someone you know is starting a business or like me promoting a new book, give them the great gift of MARKETING FOR DUMMIES. It will be the greatest gift you could give and the best one your friend will receive.

    Marie Duncan-Wagers
    www.alwayshaveadream.net/

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 7, 2009

    No text was provided for this review.

Sort by: Showing all of 5 Customer Reviews

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