Marketing for Dummies®: 2nd Edition

Overview

Marketing for Dummies is the small business owner’s bible. Step by step advice on how to conceive and plan effective marketing campaigns, generate and apply market research, plan budgets and stick to them, produce marketing materials: ad campaigns, publicity, and promotions, and boosting sales and profits.

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Audiobook (MP3 - Abridged)
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Overview

Marketing for Dummies is the small business owner’s bible. Step by step advice on how to conceive and plan effective marketing campaigns, generate and apply market research, plan budgets and stick to them, produce marketing materials: ad campaigns, publicity, and promotions, and boosting sales and profits.

Read More Show Less

Product Details

  • ISBN-13: 9780061555978
  • Publisher: HarperCollins Publishers
  • Publication date: 11/6/2007
  • Series: For Dummies Series
  • Format: MP3
  • Edition description: Abridged
  • Edition number: 2
  • Ships to U.S.and APO/FPO addresses only.

Meet the Author

Alexander Hiam acts as the Director of Insights for Training & Development, which produces workshops and learning materials for employees in the topic areas of customer service/ sales/marketing, leadership, creativity, and conflict-handling. He has authored more than 20 popular books on business, and served at one time as a professor at the business school at U Mass Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

Alexander Hiam acts as the Director of Insights for Training & Development, which produces workshops and learning materials for employees in the topic areas of customer service/ sales/marketing, leadership, creativity, and conflict-handling. He has authored more than 20 popular books on business, and served at one time as a professor at the business school at U Mass Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

Alexander Hiam acts as the Director of Insights for Training & Development, which produces workshops and learning materials for employees in the topic areas of customer service/ sales/marketing, leadership, creativity, and conflict-handling. He has authored more than 20 popular books on business, and served at one time as a professor at the business school at U Mass Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

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