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Marketing for Managers
     

Marketing for Managers

by David Mercer
 
Marketing is a core skill required of managers and business people at all levels. In todays competitive marketplace, the degree of marketing expertise can literally make or break both companies and individual careers. This essential guide provides the non-specialist with the key rules and principles of modern marketing, showing how to effectively apply them in the

Overview

Marketing is a core skill required of managers and business people at all levels. In todays competitive marketplace, the degree of marketing expertise can literally make or break both companies and individual careers. This essential guide provides the non-specialist with the key rules and principles of modern marketing, showing how to effectively apply them in the work place.

Product Details

ISBN-13:
9780752813820
Publisher:
Orion Publishing Group, Limited
Publication date:
03/01/1999
Pages:
153

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