Marketing for Mental Health Services

Marketing for Mental Health Services

by William Winston
     
 

ISBN-10: 0866562788

ISBN-13: 9780866562782

Pub. Date: 01/28/1984

Publisher: Taylor & Francis

Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services

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Overview

Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations.

This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn:

  • what a marketing plan is and how to develop one, step-by-step
  • how to more effectively target key groups and develop target-based strategies
  • the basics of using market research, done internally and externally, specifically for mental health organizations
  • how several community mental health services utilized marketing
  • the “nuts and bolts” methodology of marketing Employee Assistance Programs to businesses interested in cost-containment

    These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.

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Product Details

ISBN-13:
9780866562782
Publisher:
Taylor & Francis
Publication date:
01/28/1984
Series:
Health Marketing Quarterly Series
Pages:
180
Product dimensions:
5.80(w) x 8.80(h) x 0.90(d)

Table of Contents

Contents Preface

  • DRG's Impact on Health Marketing
  • Developing a Mental Health Marketing Plan: Ten Sure-Fire Steps to Success
  • Market Planning for Mental Health: A ”Target Group” Based Approach
  • Psychographic/Lifestyle Aspects for Market Targeting
  • A Marketing Readiness Survey: Step One in Mental Health Marketing
  • Public Attitudes Toward Community Mental Health: Services, Funding and Voter Behavior
  • Developmental Marketing Strategies for Community Mental Health
  • Community Mental Health—The Mouse That Roared or Marketing a Public Agency
  • A Sampler of Marketing Strategies for Private Practice
  • Offering Free Preventive Mental Health Information as a Means of Generating Patient Self-Referrals
  • Marketing Employee Assistance Programs to Industry
  • A Market Model for the Purchase of Mental Health Services
  • Influence of Information About Side Effects on Perceived Risks of Prescription Drugs
  • Quality Assurance in the Care of the Disabled

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