Marketing for Pharmacists / Edition 2

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Marketing for Pharmacists presents new marketing techniques and ideas that will make pharmacists, student pharmacists, and pharmacy managers more effective in meeting their patients' needs and wants.

The 2nd edition includes new material on quality improvement systems, market segmentation, and marketing communication. Also new is a branding checklist that pharmacists can use to assess how effectively they differentiate themselves from their competitors. Each chapter ends with a list of questions to help readers apply the information to their own practice, as well as activities for more in-depth learning and skill development.

Key Features:
• Gain an appreciation for the need to market pharmacist services.
• Learn key methods for designing and assessing services.
• Develop an understanding of various marketing strategies and their advantages and disadvantages, as well as the way to segment markets for pharmacist services.
• Learn how to develop a marketing plan and a promotional plan.
• Read the instructor's guide provided.

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Product Details

  • ISBN-13: 9781582121062
  • Publisher: APhA Publications
  • Publication date: 8/7/2007
  • Series: 2 , #2
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 333
  • Product dimensions: 6.00 (w) x 9.00 (h) x 9.00 (d)

Table of Contents

Pt. I Foundations of Marketing
1 Introduction to Marketing 3
2 Important Marketing Concepts 18
Pt. II Marketing Pharmacist Services
3 Characteristics of Services 39
4 Managing Service Performance 61
5 Designing Pharmacy Services 75
Pt. III Consumer Behavior
6 Consumer Behavior 103
7 Consumers' Evaluation of Service 122
Pt. IV Marketing Strategy
8 Strategic Marketing Planning 143
9 Marketing Strategies 169
Pt. V Segmentation and Promotion
10 Market Segmentation 197
11 Marketing Communication 223
Pt. VI Pricing and Placing Pharmacist Services
12 Pricing Pharmacist Services 245
13 Channels of Distribution 265
Index 289
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