- Shopping Bag ( 0 items )
It's one thing to be great at what you do, but it's quite anotherthing to be able to convince customers of that fact. If you're aprofessional service provider, salesperson, or independentcontractor, marketing is a critical ingredient in your company'ssuccess. Marketing for Rainmakers presents a collection offifty-two business-building, loyalty-inspiring marketing ideas foranyone who wants to increase their customer base, improve customerrelations, and make more money doing what ...
It's one thing to be great at what you do, but it's quite anotherthing to be able to convince customers of that fact. If you're aprofessional service provider, salesperson, or independentcontractor, marketing is a critical ingredient in your company'ssuccess. Marketing for Rainmakers presents a collection offifty-two business-building, loyalty-inspiring marketing ideas foranyone who wants to increase their customer base, improve customerrelations, and make more money doing what they love to do.
Inside, you'll discover a wealth of tactics and strategies,practical tips, and real-life examples guaranteed to help separateyou from the competition and build profitable long-termrelationships with your clients. Fully practical and applicable toyour small business, Marketing for Rainmakers shows you howto build a thriving professional practice using a marketing mindsetbased on intense customer focus.
Many professionals find marketing mysterious and tricky. Fewpeople truly understand it. This book breaks good marketing down toits simplest goal—to motivate people—and shows you howto do just that. In fact, this straightforward marketing guide willturn you into a true marketing rainmaker—that person who canmotivate customers and build long-lasting, profitable relationshipswith them.
Step by step, you'll learn to master the skills and attitude ofa marketing rainmaker. If you're driven to succeed, Marketingfor Rainmakers will show you how to make the most of everymarketing opportunity and approach every aspect of your businesswith true dedication to your customers. Once you master the skillsand attitude of a marketing rainmaker, you'll bring in morecustomers than you know what to do with—and keep them comingback for more.
Introduction: Making Rain While the Sun Shines.
Section One: The Brand-Focused Rainmaking Marketer.
Roe #1: Begin at the End.
Roe #2: Be a Hobgoblin.
Roe #3: Get Yourself Some Culture.
Roe #4: Be True to Your School.
Roe #5: Say It Like You Mean It.
Roe #6: Broaden Your Brandwidth.
Roe #7: Bow to the Wow.
Roe #8: Stay Up, Sell Out, Cash In.
Section Two : The Strategic Rainmaking Marketer.
Roe #9: See the Forest in Every Tree.
Roe #10: Feed the Lion and Spare the Mouse.
Roe #11: Smarten Up.
Roe #12: Manifest Your Destiny.
Roe #13: Kill the Cat.
Roe #14: Fuhgeddabout Woulda Coulda Shoulda.
Roe #15: Muddy the Waters.
Roe #16: Start From Scratch.
Section Three: The Tactical Rainmaking Marketer.
Roe #17: Celebrate Smilestones.
Roe #18: Ignore the Bliss.
Roe #19: Stick It.
Roe #20: Shorten Up to Sweeten Up.
Roe #21: Face the Facts.
Roe #22: Say No to Yes But.
Roe #23: Sweat Like a Pig.
Roe #24: Lose Your Head.
Roe #25: Slow Down to Speed Up.
Roe #26: Don't Just Because You Can.
Roe #27: Show Them the Money.
Section Four : The Customer-Focused RainmakingMarketer.
Roe #28: Walk a Mile in Your Customer'sShoes—BACKWARDS.
Roe #29: Reject IOUs.
Roe #30: Act Big, Feel Small.
Roe #31: Speak Greek Only in Greece.
Roe #32: Listen to be Heard.
Roe #33: Say NYET to Nyuk!
Roe #34: Love'em OR Leave'em.
Roe #35: Go the Extra 18 Inches.
Roe #36: Tarnish the Golden Rule.
Section Five: The Competitive Rainmaking Marketer.
Roe #37: See the Whites of Their Eyes.
Roe #38: Shop Till You Drop.
Roe #39: Experience the Experience.
Roe #40: Choose to Lose.
Roe #41: Analyze This.
Roe #42: Expect the Unexpected.
Roe #43: Give Up.
Section Six: The Hardwired Rainmaking Marketer.
Roe #44: Tell a Story Worth a Thousand Pictures.
Roe #45: French KISS.
Roe #46: Light Your Lying Pants on Fire.
Roe #47: Sell Soft, Market Hard.
Roe #48: Reduce Your Attention Spam.
Roe #49: Choose Them Over Us.
Roe #50: Just Don't Do ID.
Roe #51: Suck It Up.
Roe #52: Burn This Book.
Posted August 22, 2009
Posted December 1, 2008
No text was provided for this review.