Marketing for the Mental Health Professional: An Innovative Guide for Practitioners

Marketing for the Mental Health Professional: An Innovative Guide for Practitioners

by David P. Diana
     
 

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There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.

Filled with real-life stories and helpful tips,

Overview

There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.

Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:

Using customer-based selling to create a thriving practice

Developing effective strategies for engaging clients, building credibility, and earning loyalty

Identifying true prospects that will lead to long-term success

Using power, influence, and persuasion to help grow your practice

Creating an impression and being remembered

Using Internet technology to start a conversation and build relevance

A practical, guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way1 of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market-share, financial wealth, and overall achievement.

Product Details

ISBN-13:
9780470560914
Publisher:
Wiley
Publication date:
04/12/2010
Edition description:
New Edition
Pages:
208
Sales rank:
807,081
Product dimensions:
5.90(w) x 8.90(h) x 0.60(d)

Meet the Author

David P. Diana, MA, LPC, is director of sales and marketing for a large behavioral healthcare organization. He writes a popular weekly blog on sales and marketing for mental health professionals and consults with behavioral healthcare organizations throughout the United States. The author can be reached at his Web site: www.davidpdiana.com.

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