Marketing for Therapists: A Handbook for Success in Managed Care / Edition 1

Marketing for Therapists: A Handbook for Success in Managed Care / Edition 1

by Jeri Davis
     
 

ISBN-10: 0787902071

ISBN-13: 9780787902070

Pub. Date: 02/23/1996

Publisher: Wiley

The first book of its kind, Marketing for Therapists is an essential resource that will allow therapists to survive, and thrive, in today's rapidly changing health care environment. The expert contributors apply proven marketing concepts and techniques to clinical therapeutic practice. They offer sound advice for creating an effective and ethical marketing strategy

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Overview

The first book of its kind, Marketing for Therapists is an essential resource that will allow therapists to survive, and thrive, in today's rapidly changing health care environment. The expert contributors apply proven marketing concepts and techniques to clinical therapeutic practice. They offer sound advice for creating an effective and ethical marketing strategy'and provide step-by-step guidance for tasks such as determining marketing goals, creating a marketing plan, contracting with managed care organizations, using guidelines for pricing professional services, and managing the plan once it is in place. Full of nuts-and-bolts information in easy-to-understand language, this volume is a practical resource for effectively marketing behavioral care services.

Product Details

ISBN-13:
9780787902070
Publisher:
Wiley
Publication date:
02/23/1996
Series:
Psychology Series
Edition description:
New Edition
Pages:
190
Product dimensions:
9.61(w) x 6.69(h) x 0.45(d)

Table of Contents

Foreword.

A Therapist's View of Marketing (J. Davis).

Responding to the Changing Behavioral Healthcare Marketplace (B. Gorman).

Target Marketing: How to Start the Client Flow (N. Lucinian).

Deciding What Services to Provide: Product Planning and Market Research (J. Davis).

Developing a Marketing Plan and Steps to Successful Sales (D. Pearce).

Finding Your Place in the Integrated Delivery System (D. Allen).

Managed Care Contracting (H. White).

Promoting Your Services (A. Porras).

Customer Service (I. Rosengarten).

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