Marketing for Therapists: A Handbook for Success in Managed Care / Edition 1

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The first book of its kind, Marketing for Therapists is an essential resource that will allow therapists to survive, and thrive, in today's rapidly changing health care environment. The expert contributors apply proven marketing concepts and techniques to clinical therapeutic practice. They offer sound advice for creating an effective and ethical marketing strategy'and provide step-by-step guidance for tasks such as determining marketing goals, creating a marketing plan, contracting with managed care organizations, using guidelines for pricing professional services, and managing the plan once it is in place. Full of nuts-and-bolts information in easy-to-understand language, this volume is a practical resource for effectively marketing behavioral care services.

Target marketing/product planning & market research/ developing a marketing plan/promoting/customer service/etc.

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Editorial Reviews

From the Publisher
"A results-oriented marketing book designed for therapists in private practice that is loaded with essential tools for creating successful practices." (Matthew Selekman, coordinator of training, MCC Behavioral Care, Inc.)

"This book is a great primer for behavioral health practitioners who want to succeed in a managed care environment." (Julie Bigelow, executive vice president, Provider Relations Network, Value Behavioral Health, Inc.)

"The authors bring a profound and vital understanding of the clinical dimensions of behavioral healthcare as they assist the reader in analyzing and utilizing key marketing concepts." (Charles G. Ray, chief executive officer, National Community Mental Healthcare Council)

"A results-oriented marketing book designed for therapists in private practice that is loaded with essential tools for creating successful practices." (Matthew Selekman, coordinator of training, MCC Behavioral Care, Inc.)

"Behavioral health providers are trained from the start to help people. But nobody teaches them what they need to know to make a living—that's what this book is for." (Herbert E. Klein, editor and publisher, Psychotherapy Finances)

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Product Details

  • ISBN-13: 9780787902070
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 2/23/1996
  • Series: Psychology Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 190
  • Product dimensions: 9.61 (w) x 6.69 (h) x 0.45 (d)

Meet the Author

JERI DAVIS is a national marketing consultant. She is managed care consultant for the American Mental Health Counselors Association and is a frequent speaker and trainer for the Institute for Behavioral Healthcare, the National Community Mental Healthcare Council, the National Association of Psychiatric Health Care Systems, and the American Hospital Association.

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Table of Contents


A Therapist's View of Marketing (J. Davis).

Responding to the Changing Behavioral Healthcare Marketplace (B. Gorman).

Target Marketing: How to Start the Client Flow (N. Lucinian).

Deciding What Services to Provide: Product Planning and Market Research (J. Davis).

Developing a Marketing Plan and Steps to Successful Sales (D. Pearce).

Finding Your Place in the Integrated Delivery System (D. Allen).

Managed Care Contracting (H. White).

Promoting Your Services (A. Porras).

Customer Service (I. Rosengarten).

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