Marketing Foundations and Functions: Student Workbook / Edition 1

Marketing Foundations and Functions: Student Workbook / Edition 1

by Jim Burrow, Steve Eggland
     
 

ISBN-10: 0538625481

ISBN-13: 9780538625487

Pub. Date: 06/22/1994

Publisher: Cengage Learning

Comprehensive workbook gives students the opportunity for extra practice of key concepts in the text. Stressing marketing principles and skills, the workbook provides opportunity to master vocabulary terms and apply critical thinking skills to chapter topics.  See more details below

Overview

Comprehensive workbook gives students the opportunity for extra practice of key concepts in the text. Stressing marketing principles and skills, the workbook provides opportunity to master vocabulary terms and apply critical thinking skills to chapter topics.

Product Details

ISBN-13:
9780538625487
Publisher:
Cengage Learning
Publication date:
06/22/1994
Series:
SB - Marketing Education Series
Edition description:
New Edition
Pages:
800
Product dimensions:
8.10(w) x 10.60(h) x 0.30(d)

Table of Contents

PART 1.UNIT 1.Chapter 1 Marketing Today.Chapter 2 Marketing Supports Business Activities.Chapter 3 What Does Society Expect?.Unit 1 Special Profile.UNIT 2.Chapter 4 Marketing Begins with Economics.Chapter 5 Moving into a Global Economy.Chapter 6 Marketing and Other Business Functions.Unit 2 Special Profile.UNIT 3.Chapter 7 Career Choices in Marketing.Chapter 8 The Basics of Marketing.Chapter 9 Get Ready for Competition.Unit 3 Special Profile.UNIT 4.Chapter 10 Marketing Begins with Customers.Chapter 11 Use Research to Avoid Mistakes.Chapter 12 Start with a Marketing Strategy.Chapter 13 Writing a Marketing Plan.Unit 4 Special Profile.PART 2.UNIT 5.Chapter 14 Develop a New Product.Chapter 15 Marketing for Services.Chapter 16 Purchase Products for Resale.Chapter 17 Get the Product to Customers.Unit 5 Special Profile.UNIT 6.Chapter 18 Determine the Best Prices.Chapter 19 Promotion Means Effective Communication.Chapter 20 Be Creative with Advertising.Chapter 21 Selling Satisfies the Customer.Unit 6 Special Profile.UNIT 7.Chapter 22 Be Aware of Risks.Chapter 23 Marketing Requires Money.Chapter 24 Marketers Need Information.Unit 7 Special Profile.UNIT 8.Chapter 25 Take Control with Management.Chapter 26 There is Room for Improvement.Chapter 27 The World of Marketing is Expanding.Unit 8 Special Profile

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