Marketing Fundamentals for Engineers / Edition 1
  • Marketing Fundamentals for Engineers / Edition 1
  • Marketing Fundamentals for Engineers / Edition 1

Marketing Fundamentals for Engineers / Edition 1

by Stan Haavik
     
 

ISBN-10: 1591260590

ISBN-13: 9781591260592

Pub. Date: 07/01/2006

Publisher: Professional Publications, Incorporated

On the surface it would appear that an engineer would need to know little about marketing, or even communicate with marketing professionals, to be successful. However, an engineer that understands and anticipates market conditions can design products that meet the exact needs of a market at the right time.

Learn the marketing principles behind successfully

…  See more details below

Overview

On the surface it would appear that an engineer would need to know little about marketing, or even communicate with marketing professionals, to be successful. However, an engineer that understands and anticipates market conditions can design products that meet the exact needs of a market at the right time.

Learn the marketing principles behind successfully engineered products

  • Develop marketable products that meet customers' needs
  • Identify solutions that positively impact customers lives
  • Create and define previously untapped markets
  • Work effectively with marketing professionals to understand market
  • conditions and product requirements

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Product Details

ISBN-13:
9781591260592
Publisher:
Professional Publications, Incorporated
Publication date:
07/01/2006
Edition description:
First Edition, New Edition
Pages:
129
Product dimensions:
6.06(w) x 8.98(h) x 0.30(d)

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