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Bart ConnerEric's down-to-earth writing style and let-me-show-you-how-you-can-do-it approach was inspirational! The Marketing Game helped me to see how a small to medium size business owner like me can apply and use the Secrets of the Game principles of the big corporations. I enjoyed the many examples of what works, and even more importantly, what doesn't work in today's business environment.
— (Bart Conner, Olympic Gold Medallist)