Marketing Greatest Hits: Another Masterclass in Modern Marketing Ideas

Marketing Greatest Hits: Another Masterclass in Modern Marketing Ideas

by Kevin Duncan
     
 

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Hard on the heels of the popular Marketing Greatest Hits by Kevin Duncan comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.

As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain

Overview

Hard on the heels of the popular Marketing Greatest Hits by Kevin Duncan comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.

As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick.

40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.

Product Details

ISBN-13:
9781408157213
Publisher:
A&C Black Publishers, Ltd.
Publication date:
06/05/2012
Pages:
208
Product dimensions:
5.00(w) x 7.60(h) x 0.40(d)

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Meet the Author

Kevin Duncan is a marketing consultant and author. He has written five books, including Run Your Own Business and Small Business Survival (Hodder), and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. He has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi and Saatchi.

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