Marketing Greatest Hits Volume 2: Another Masterclass in Modern Marketing Ideas

Marketing Greatest Hits Volume 2: Another Masterclass in Modern Marketing Ideas

by Kevin Duncan
     
 

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Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.


As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them

Overview

Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.


As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick.


40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.

Product Details

ISBN-13:
9781408175736
Publisher:
BLOOMSBURY PUBLISHING
Publication date:
04/12/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
208
File size:
2 MB

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Meet the Author

Kevin Duncan is a marketing consultant and author. He has written numerous business books, including Teach Yourself: Run Your Own Business and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. Kevin has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.

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