×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Marketing Green Building Services: Strategies for Success
     

Marketing Green Building Services: Strategies for Success

by Jerry Yudelson
 

See All Formats & Editions

Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. With a sound grounding in contemporary marketing theory and practice, the book takes hard-to-find information and assists decision-makers in

Overview

Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. With a sound grounding in contemporary marketing theory and practice, the book takes hard-to-find information and assists decision-makers in crafting competitive strategies that build on their firm's strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important markets for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.

Product Details

ISBN-13:
9780750684743
Publisher:
Taylor & Francis
Publication date:
10/30/2007
Pages:
312
Product dimensions:
7.50(w) x 9.25(h) x 0.70(d)

Meet the Author

Jerry Yudelson, PE, MS, MBA, LEED AP, is a professional engineer and a former board member of the U.S. Green Building Council (USGBC). He is founder and principal of Greenway Consulting Group, L.L.C., Tucson, Arizona. He is an expert in the USGBC’s LEED green building rating system, and has trained more than 2,500 people in the LEED system since 2001. He has more than 25 years of experience with marketing renewable energy systems, building design and site planning services, environmental remediation, water conservation and waste management. He co-founded one of the green building industry’s leading consulting firms, served for eight years as marketing and sustainability director for two leading consulting engineering firms. He writes and speaks frequently on marketing aspects of green buildings and developments to national and international audiences.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews