Marketing Health Behavior: Principles, Techniques, and Applications

Marketing Health Behavior: Principles, Techniques, and Applications

by L. W. Fredericksen, L. J. Solomon, K. A. Brehony
     
 

ISBN-10: 0306415232

ISBN-13: 9780306415234

Pub. Date: 05/01/1984

Publisher: Springer-Verlag New York, LLC

Product Details

ISBN-13:
9780306415234
Publisher:
Springer-Verlag New York, LLC
Publication date:
05/01/1984
Pages:
220
Product dimensions:
0.63(w) x 6.14(h) x 9.21(d)

Table of Contents

I: Principles and Techniques.- 1 Marketing Principles and Behavioral Medicine: An Overview.- 2 Social Marketing of Health Behavior.- 3 Analyzing Markets.- 4 Developing Marketing Programs.- II: Applications.- 5 The National High Blood Pressure Education Program: An Example of Social Marketing in Action.- 6 Social Marketing and Community Health Promotion: The Stanford Heart Disease Prevention Program.- 7 Marketing Health to Employees: The Johnson & Johnson Live for Life Program.- 8 Health Marketing in a Hospital Setting: The Behavioral Medicine Clinic.

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