Marketing Hospitality / Edition 2by Tom Powers, Thomas F. Powers
Pub. Date: 05/28/1997
This book covers the basic theory and practice of hospitality marketing. It thoroughly discusses strategy, marketing planning and marketing organization.
Table of Contents
The Macro and Micro Environments of Hospitality Marketing.
Market Segmentation and Targeting Marketing.
Marketing Information and Research.
The Marketing Plan.
The Hospitality Product.
Place in Hospitality Marketing: Distribution.
Place in Hospitality Marketing: Location.
The Price of Hospitality.
Marketing Communication: Advertising.
Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling.
Marketing at the Unit Level.
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