Marketing in Europe

Marketing in Europe

by John Nicholls, Malcolm Sargent
     
 

ISBN-10: 1859721419

ISBN-13: 9781859721414

Pub. Date: 06/18/2005

Publisher: Ashgate Publishing, Limited

Product Details

ISBN-13:
9781859721414
Publisher:
Ashgate Publishing, Limited
Publication date:
06/18/2005
Series:
Perspectives on Europe Series
Pages:
192
Product dimensions:
6.26(w) x 8.82(h) x 0.55(d)

Table of Contents

Preface
1Introduction1
2Internationalization and export marketing18
3Research methods36
4The case studies42
5Patterns of export development126
6Implications for companies and policy makers150
7Conclusions and recommendations173
References178

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