Marketing in the 21st Century / Edition 9

Marketing in the 21st Century / Edition 9

by Joel R. Evans, Barry Berman
     
 

The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version… See more details below

Overview

The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.

Product Details

ISBN-13:
9781592601431
Publisher:
CENGAGE Learning Custom Publishing
Publication date:
11/28/2004
Edition description:
Older Edition
Product dimensions:
8.40(w) x 10.70(h) x 0.80(d)

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