Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Overview

"Former Googler Vanessa Fox has a unique understanding of search marketing from both sides of the table, and has been educating people about the world of Google and search marketing through speaking and writing for years. She thoughtfully guides marketers past jargon and distractions to focus on the best ways to reach customers in today's 'searching' culture."
DANNY SULLIVAN, Editor in Chief, Search Engine Land

This may be the first book that manages to identify and deconstruct...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (31) from $1.99   
  • Used (31) from $1.99   
Close
Sort by
Page 1 of 4
Showing 1 – 10 of 31 (4 pages)
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2014

Feedback rating:

(29)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
2010 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not ... include cd-rom or access codes. Customer service is our top priority! Read more Show Less

Ships from: Dallas, TX

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2014

Feedback rating:

(2774)

Condition: Good
Book has some visible wear on the binding, cover, pages. Biggest little used bookstore in the world.

Ships from: Reno, NV

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2007

Feedback rating:

(10159)

Condition: Very Good
Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read ... More. Read more Show Less

Ships from: Auburn, WA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(24028)

Condition: Good
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!

Ships from: Toledo, OH

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(7395)

Condition: Good
Book shows a small amount of wear to cover and binding. Some pages show signs of use. Sail the Seas of Value

Ships from: Windsor Locks, CT

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2008

Feedback rating:

(16239)

Condition: Good
Wiley, 05/03/2010, Hardcover, Good condition. Very Good dust jacket. Bookplate inside.

Ships from: Frederick, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2007

Feedback rating:

(3100)

Condition: Acceptable
2010 Hardcover Fair

Ships from: Seattle, WA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(1249)

Condition: Good
Good book, great price! We ship daily via USPS. Buy with the best! BN

Ships from: Toledo, OH

Usually ships in 1-2 business days

  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(11084)

Condition: Like New
Book almost like new. Cover and pages are undamaged. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. Our mailers are 100% ... recyclable. Read more Show Less

Ships from: Atlanta, GA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(7741)

Condition: Acceptable
Ex-Library Book - will contain Library Markings. With pride from Motor City. All books guaranteed. Best Service, Best Prices.

Ships from: Brownstown, MI

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 4
Showing 1 – 10 of 31 (4 pages)
Close
Sort by
Sending request ...

Overview

"Former Googler Vanessa Fox has a unique understanding of search marketing from both sides of the table, and has been educating people about the world of Google and search marketing through speaking and writing for years. She thoughtfully guides marketers past jargon and distractions to focus on the best ways to reach customers in today's 'searching' culture."
DANNY SULLIVAN, Editor in Chief, Search Engine Land

This may be the first book that manages to identify and deconstruct the new search engine–centric world in which we live. With insights and tips for anyone doing business in the connected world, it's perhaps the first must-read-to-survive business book of the twenty-first century. Highly recommended."
JOHN C. DVORAK, columnist, Dow Jones Marketwatch, PC Magazine

"Vanessa Fox has a fantastic perspective into the search marketplace. Her experience at Google and within the industry, combined with her ability to share those insights in non-technical morsels, make this book a must-read for anyone in business."
RICHARD ZWICKY, founder and President, Enquisite

"Vanessa Fox grabs your hand, shows you the way into the big, black box of search marketing, and flips the lights on. You'll walk away from this book not only getting it when it comes to using search to build your business, but knowing how to do it."
TAMARA ADLIN, author of The Essential Persona Lifecycle

"Finally! A non-technical book about smarter search engine marketing. This is the search marketing bible for senior executives looking to grow their business."
LEE ODDEN, CEO, TopRank Online Marketing

Read More Show Less

Product Details

  • ISBN-13: 9780470537190
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 5/3/2010
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.20 (d)

Meet the Author

Vanessa Fox is a leading speaker and consultant on search engine strategy. She was previously Google's search engine spokesperson responsible for communicating how Google's search algorithm works to millions of Web site owners. She has appeared in numerous publications, including the Wall Street Journal, USA Today, the Times London, Forbes, and CNN.
Read More Show Less

Table of Contents

Foreword DANNY SULLIVAN xi

Preface xiii

1 How Search Has Changed Your Business 1

2 How to Use Search Data to Improve Your Business and Product Strategy 27

3 How We Search 63

4 Building Searcher Personas: Opening the Door to the Crowd of Customers You've Been Keeping Out 83

5 How Search Engines Work 111

6 Implementing an Effective Search Strategy 137

7 Working with Developers: How to Turn Business Strategy into Tech Speak 155

8 How to Cut through the Data and Get the Actionable Metrics You Need 171

9 Social Media and Search 185

10 What's Next?: Beyond Google and 10 Blue Links 207

Notes 219

References 231

Index 233

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 8 Customer Reviews
  • Posted August 23, 2010

    more from this reviewer

    Intelligent guide to effective search engine optimization

    The more visitors come to your website, the more links it will have, the more people will look for it and the more sales you will achieve. The search is the consumer's door to your site and search engine optimization (SEO) is the key. Some self-proclaimed SEO "experts" recommend using "link farms," "spammy keywords" and verbose "nonsense" websites. These charlatans represent the dark side of the legitimate search strategy consulting offered by proven authorities like Vanessa Fox. A former Google executive, Fox explains how your company can create and implement an intelligent "search acquisition strategy." The right approach calls for purposeful development of online content. You want searchers to click through to your website and find it relevant, so they buy your merchandise. getAbstract recommends Fox's book as a pivotal SEO guide for marketing managers, website content developers and online sales professionals.

    Was this review helpful? Yes  No   Report this review
  • Posted May 12, 2010

    Do You Want To Know the TRUTH?

    Buy the book before your competition finds it! Ms. Fox lays out a strategic plan full of detailed, action steps that will help any business grasp, understand and develop a strategy for organic search engine placement.

    This is not a conceptual book. Instead, the reader is given a logical explanation that answers the questions of who, what, when, where and the all important why.

    If you want to improve your sales on-line, this book provides you with a simple, well thought out game plan. There are some technical terms that you will need to understand and of course, some of the tools she uses, has a significant learning curve, but the end result is a fool proof way of increasing your sales.

    Now, lastly, I wouldn't encourage you to buy this book just for the sake of having another reference manual. Instead, take the book, open it up and read it. If you are like me, you will find it's a quick read that almost immediately grabs your attention and makes you want to read it from start to finish.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 24, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 23, 2010

    No text was provided for this review.

  • Anonymous

    Posted February 1, 2011

    No text was provided for this review.

  • Anonymous

    Posted May 11, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 16, 2010

    No text was provided for this review.

  • Anonymous

    Posted June 18, 2011

    No text was provided for this review.

Sort by: Showing all of 8 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)