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Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today.
Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the "organic" searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you.
You'll also discover how to:
Chapter 2: How To Use Search Data to Improve Your Business and Product Strategy.
Chapter 3: How We Search.
Chapter 4: Building Searcher Personas: Opening The Door To the Crowd of Customers You've Been Keeping Out.
Chapter 5: How Search Engines Work.
Chapter 6: Implementing An Effective Search Strategy.
Chapter 7: Working with developers: How to Turn Business Strategy into Tech Speak.
Chapter 8: How to Cut Through the Data And Get The Actionable Metrics You Need.
Chapter 9: Social Media and Search.
Chapter 10: Wha's Next: Beyond Google.
Posted August 23, 2010
The more visitors come to your website, the more links it will have, the more people will look for it and the more sales you will achieve. The search is the consumer's door to your site and search engine optimization (SEO) is the key. Some self-proclaimed SEO "experts" recommend using "link farms," "spammy keywords" and verbose "nonsense" websites. These charlatans represent the dark side of the legitimate search strategy consulting offered by proven authorities like Vanessa Fox. A former Google executive, Fox explains how your company can create and implement an intelligent "search acquisition strategy." The right approach calls for purposeful development of online content. You want searchers to click through to your website and find it relevant, so they buy your merchandise. getAbstract recommends Fox's book as a pivotal SEO guide for marketing managers, website content developers and online sales professionals.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.