Marketing in the New Media by Holly Berkley, Paperback | Barnes & Noble
Marketing in the New Media

Marketing in the New Media

by Holly Berkley
     
 

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Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime,
anywhere!
Companies today can no longer ignore elements of new media in their marketing campaigns. Combining new media is absolutely essential to

Overview

Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime,
anywhere!
Companies today can no longer ignore elements of new media in their marketing campaigns. Combining new media is absolutely essential to
“close the sale” and get the consumer to take action in a measurable way.
Many small-business owners and marketing professionals are entering into new, unfamiliar territory, and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms.
This new second edition includes more information on social networking. The book also outlines the elements of successful website design and how to analyze web traffic reports and online customer behaviors on a deeper level, so readers can make informed decisions about how their campaigns are performing and how customers are responding.

Product Details

ISBN-13:
9781551808727
Publisher:
Self-Counsel Press, Inc.
Publication date:
04/15/2009
Series:
101 for Small Business Series
Edition description:
2nd Edition
Pages:
176
Product dimensions:
8.10(w) x 9.70(h) x 0.50(d)

Meet the Author

Holly Berkley is a website producer and Internet marketing consultant with more than 10 years of experience. Her Internet marketing company recently merged with a top hosting and technology company to form Vantage Internet Services, Inc., where Holly is now the CEO and Director of Internet Marketing.

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